BEAMS' virtual space "Tokyo Mood by BEAMS" will hold a real-life event in Shibuya on Saturday, December 20th
2025.12.01
BEAMS, which has been working in the virtual world for many years, released "Tokyo Mood by BEAMS," a world (virtual space) inspired by Tokyo, on the social VR platform "VRChat" in May of last year. Now, an actual event where you can experience this worldview will be held at LAIDOUT SHIBUYA on Saturday, December 20th.
The venue will feature an escape game set in "Tokyo Mood by BEAMS," produced by VR creator groups "QADESH PROJECT" and "NAKADA PRODUCTION," as well as an exhibition of winning entries from a photo contest held from this summer to autumn. The venue will also sell real-life versions of the clothes sold as 3D costumes for avatars.
Through the first offline event themed "Tokyo Mood by BEAMS," we hope to transcend the boundaries between the virtual and real worlds and explore new possibilities in creativity and fashion.
Please join us.
Event overview
- Date and time
- Saturday, December 20, 2025 11:00-19:00
- Admission fee
- Free (some merchandise available for purchase)
- Sponsored by
- BEAMS
- cooperation
- QADESH PROJECT & NAKADA PRODUCTION
*Please note that if the venue is crowded, we may restrict entry or ask you to leave.
Contents
Escape Game
Titled "Escape from Ura Shinkocho," this is a real-life escape game set in Shinkocho, a fictional town from "Tokyo Mood by BEAMS," where players aim to solve mysterious phenomena. Players must solve the puzzles set within the game and escape within the time limit.
Please note that participation in this content will be by lottery and requires advance application.
Please apply using the lottery form below.
*During certain time slots, there will be slots available for same-day participation. Numbered tickets will be distributed on a first-come, first-served basis from the start of the event.
Product sales
We will sell real products (actual items) of products currently on sale as 3D costumes for avatars. (Images are examples.)
VR photo exhibition in collaboration with Fujifilm's Metaverse space "House of Photography in Metaverse"
As a collaborative project between Fujifilm's metaverse space "House of Photography in Metaverse" and BEAMS' VRChat world "Tokyo Mood by BEAMS," a photo contest was held from summer to autumn 2025, and VR photos were solicited in two parts: photos of the world and fashion snaps.
For the first installment, VR photos taken at "Tokyo Mood by BEAMS" were publicly solicited, and from the works submitted to the Discord server "VR PHOTO PRINT CLUB," Fujifilm and BEAMS staff carefully selected 12 works to be exhibited in the photo gallery of the metaverse space "House of Photography in Metaverse" in October 2025. At the "Tokyo Mood by BEAMS Real" venue, these 12 works will be exhibited on "WALL DECOR," a photo panel created using Fujifilm's official online printing service, "Print & Gift."
The second installment is a photo zine that compiles the best 21 photos of people visiting "Tokyo Mood by BEAMS," taken in street-corner snaps in September 2025, and submitted by X. The virtual images of everyone, filled with their love of fashion, along with the 12 works mentioned above, will be available to view at the venue, as well as a photo collection made into a "FUJIFILM Print & Gift" photo book.
"Tsukky" capsule toy
Capsule toys of "Tsukki," who also appeared in past events held at "Tokyo Mood by BEAMS," will be available.
*The capsule toys will be available for free only to those who answer the questionnaire at the venue on the day and follow the official X account of" BEAMS virtual staff."
Tsukky
Tsukki, the "city bear" who lives in Tokyo, not a city boy
They respond strongly to comedy, radio, and music.
Currently exploring fashion, camping, saunas, and skateboarding at my own pace.
Instagram: @tsukky_2022
Visitor benefits
Those who come to the event will receive an original "Tokyo Mood by BEAMS" sticker on a first-come, first-served basis.
* First come, first served, while supplies last.