This cap from BEAMS Japan reimagines Japanese masterpieces from a premium perspective. The design is inspired by "Hige Moji" (beard-like lettering), a style symbolizing Edo-period signboard culture, and was specially commissioned from leading lettering expert Kohei Kamiboriuchi. This unique typeface, with its beard-like strokes at the ends of the characters, is considered extremely auspicious, symbolizing wishes for business prosperity and a constant influx of customers.
The powerful graphics stand out against the deep "sumikuro" (ink black) body, creating a stylish look. While embodying traditional Japanese aesthetics, it adds a sophisticated accent to street and casual outfits.

■About Hige-moji
Hige moji is a uniquely Japanese character culture that expresses wishes such as "prosperity in business," "good health," and "prayer for attracting customers." By making the "hige" at the end of the line an odd or prime number, it is believed to bring good luck, such as "continuity" and "unbreakable," and its traditional decorativeness is appealing, visualizing the power behind the words.

BEAMS Japan
BEAMS JAPAN 's name is a phonetic transcription of "Japan, the source of beautiful and diverse dreams." Based on a world view centered on the ink-black of calligraphy, we will re-edit the masterpieces and culture encountered over the past 10 years from a more premium perspective. A new standard begins at this 10th anniversary milestone.

Kohei Kamihoriuchi
A sign craftsman and sign painter. A sign shop that handles everything from logo design to production and installation. Their work primarily focuses on expressions incorporating "Hige-moji," a type of Edo-period calligraphy.

*Please note that the actual color may differ from what you see due to lighting conditions during photography and your viewing environment (e.g., computer screen). Please refer to the image of the product against a white background for the most accurate representation of the product's color.

*About BEAMS JAPAN original wrapping service