bPr BEAMS' masterpiece "BEAMS T TALKING SERIES" will be re-released on Monday, March 16th to commemorate BEAMS 50th anniversary.

Based on the concept of "Elements of Life," bPr BEAMS is a label that proposes "BASIC & EXCITING," the origin of BEAMS, from a product perspective.

The BEAMS T Talking Series, an iconic bPr BEAMS item that was launched in 1996 and sold until 2001, and was reissued once in 2016, is now making its long-awaited comeback after 10 years to mark the 50th anniversary of BEAMS. This series features a unique talking function that tells you the time by voice, saying "It is now XX PM" when you press the button.

In an era when checking the time on a wristwatch was the norm, the ability to tell the time by voice was something that felt a little futuristic at the time. Since its release in 1996, it has been included as a magazine supplement and given away as a commemorative gift at new store openings, with a total of 270,000 units sold by 2001. It has become a product that will remain in the memories of many people. The lineup includes three models: a watch, a calculator, and a keychain, each available in two languages: Japanese and English.

The watch and calculator faithfully reproduce the details of the time, but have been updated with the company's orange and clear colors, infusing the 90s vibe of the time of release with a modern touch.
This keychain, which is making its debut this time, features a rounded form and a design that evokes a sense of nostalgia. One of its charms is its emotional appearance that evokes the atmosphere of that time.

It will be available at select bPr BEAMS stores and BEAMS ONLINE SHOP from Monday, March 16, 2026.

BEAMS T ALKING SERIES