In 1999, based on the concept of "genuine men's clothing that can be worn for years to come and never get tired of", we started to propose "the style when America was at its best" by utilizing the experience that < BEAMS > has cultivated. While maintaining the original style of those days, we pursue authenticity in casual wear for the next generation, not just revival or nostalgia, with a lineup that includes originals, imports, one-of-a-kind vintage clothing, and general merchandise.