Reebok x BEAMS Global Project | Release of Special order edition of the brand’s signature model, the INSTAPUMP FURY 94, celebrating its 30th anniversary

BEAMS, which approaches the footwear scene from a unique perspective, has once again teamed up with Reebok to release a Special order sneaker.

This season's collaboration between Reebok and BEAMS is a global project to celebrate Reebok 's signature model, the INSTAPUMP FURY, which will celebrate its 30th anniversary in 2024. The roots of the INSTAPUMP FURY date back to the 90s, when the high-tech sneaker boom took off.
In the 1990s, the fireball-colored InstaPump Fury (commonly known as citron) also became popular, sparking a sneaker boom at the same time that the Airmax 95 took the Japanese street fashion scene by storm. Paying tribute to the history of Reebok and its high-tech sneakers, as well as the influence of the InstaPump Fury, which continues to maintain its presence to this day as an essential icon of the Japanese street fashion scene, BEAMS has made a special Special order with a silver-based color scheme that evokes the fashion mood of the 1990s and 2000s, which is making a comeback.
The toe features Reebok 's brand icon vector logo, while the front pump, heel and insole feature the BEAMS logo written in Reebok font.
In addition, a launch party to commemorate the release will be held at BEAMS Harajuku on the same day, Friday, November 1st, and an after-party will be held at Fumin Yugi Lion.

This special item, which reflects the collaboration between the two companies, will be available for pre-sale at BEAMS Harajuku from Friday, November 1st, and at BEAMS and Ray BEAMS label stores (excluding some areas) and BEAMS ONLINE SHOP from Saturday, November 2nd. Don't miss it!

INSTAPUMP FURY 94

Color：SILVER
Size: US5 (23cm), US5.5 (23.5cm) ~ US12 (30cm)
Price: ¥33,000 (inc.tax)
*Sizes 23.0cm to 25.0cm are available at Ray BEAMS label stores.