Julia Seiter, Global Head of Collaboration | On

"On's mission is simple: to ignite people's hearts through movement. This collaboration was a golden opportunity to expand on that mission, connecting with a new audience and exploring new possibilities for movement, while staying true to our core ethos. By collaborating with BEAMS, REI and On, brands that each have their own strengths, this capsule collection has allowed us to create something truly special. A sophisticated jacket that can withstand heavy rain but can also be worn in the city, and shoes with off-road functionality that look great in everyday life. This collection pursues functionality without compromising on style, resulting in timeless designs that fit in both the city and nature."

Isabel Portilla, Vice President, Co-op Brands | REI Co-op

"The On x BEAMS x REI Co-op collection combines the strengths of our three brands to offer a fresh perspective on outdoor culture through camping, running and everyday wear. For 87 years, REI has been inspiring and equipping the outdoor community through our own high-quality gear and apparel, as well as items from other leading and emerging brands. Camping and hiking are at the core of our company's rich history – and always will be – as activities that allow people to enjoy a true connection with nature as part of an active lifestyle."

Keita Kobayashi, BEAMS Men's Casual Buyer | BEAMS

"With this collection, we wanted to express the different outdoor experiences that On, REI, and BEAMS have each learned about in their own unique locations. This collection combines On's latest technology, REI's classic style, and BEAMS' fashion perspective, and we want people to wear it and enjoy the outdoors in their own way in a variety of settings. That's the feeling we've been building with this collection."