Vol. 11 of the personal book series "I AM BEAMS" is now on sale! Featuring Tadayuki Kato, buyer for BEAMS and director of SSZ. Pre-orders start today, Wednesday, February 25th, on Amazon.

The 11th volume of the personal book series "I AM BEAMS," which brings together the charms of individual BEAMS staff members who have a deep passion for fashion and SSZ has been announced as "BEAMS," written by BEAMS buyer and SSZ director Tadayuki Kato.

Pre-orders will begin today, February 25th (Wednesday) on Amazon and other online bookstores, and will be released sequentially from April 10th (Friday) at select BEAMS stores, BEAMS ONLINE SHOP, bookstores nationwide, and online bookstores.

BEAMS has led the times as a select shop that sources and proposes all kinds of things related to fashion and lifestyle from all over the world. It has received support from many customers because it is a collection of ideas from staff who specialize in each field.

"I AM BEAMS" is a personal book series that captures the charms of individual BEAMS staff members who are committed to this lifestyle.

This series, which has been on sale since 2023, was published by 10 members of BEAMS staff who have unique personalities and has been well received.

The sequel to the series, Vol. 11, focuses on Tadayuki Kato, a buyer for BEAMS and director of SSZ, a brand with a passionate following thanks to its unique perspective.

Kato is the fourth-generation vegetable farmer at Kato Farm in Kamakura, while also continuing to play an active role in the fashion scene. This book explores the background to his unique style and thinking through the vast collection of clothes, products, personal belongings, and documents he has collected, created, and kept.
Kato's criteria for making selections have always been based on what he believes to be "the best," without being bound by the rarity or market value of vintage items. This book is not simply a collection book or memoir, but a document that brings to light his aesthetic sense and the path of continuity through the "objects."

"I AM BEAMS" plans to continue publishing personal books for its staff in the future, and will continue to introduce the charms of BEAMS staff.

Content introduction

Author: Tadayuki Kato
Book title: "KATO"

Description:
This book focuses on Tadayuki Kato, the men's casual wear buyer at BEAMS, Japan's leading select shop, and director of the brand SSZ.
As the fourth generation owner of Kato Farm in Kamakura, Kato moves between the two fields of fashion and farming, while also cultivating vegetables. This book explores the background to Kato's style and thinking through the clothes, products, tools, personal belongings, and documents he has collected, made, and never parted with. It is not about whether they are vintage, rarity, or market value; Kato has always chosen "things that he truly considers to be good." His vast archive is not simply a collection, but a resource for his creativity, a stock that supports his own sense and judgment.

"Why did you choose that?"
"What has moved you?"

We trace the thoughts of one BEAMS staff member, sharing his frank words during this milestone year.
This book is neither a collection book nor a memoir.
Style, aesthetic sense, choice, continuity - a document that brings all of these to light through "things."
For fashion and culture lovers, as well as anyone who wonders what their own style is.
Amazon Pre-order start date: Wednesday, February 25, 2026
Amazon URL: https://www.amazon.co.jp/dp/4867910864

Release date: Friday, April 10, 2026 BEAMS and bookstores nationwide.
(※Available at bookstores nationwide and online bookstores in sequence)
Price: 2,200 yen (tax included)
Published and distributed by Two Virgins Co., Ltd.

*Release may be delayed in some areas due to transportation issues.
*Please contact each bookstore for stock availability.
*Release date is subject to change without notice. Please note.

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