The first collaboration between PUMA and Ray BEAMS Special order BEAMS 50th anniversary! PUMA 's archive model, the 'V-S1', is revived as a Ray BEAMS Special order.

2026.06.05

High-tech technology from the 90s is updated with a cool black and silver design.

Since its founding in 1948, PUMA, a global sports brand that has continued to deliver innovative shoes and apparel that blend sports and lifestyle, and Ray BEAMS have collaborated to release two items as Special order project to commemorate BEAMS' 50th anniversary, on Friday, June 12, 2026.

To commemorate the 50th anniversary of BEAMS' founding, Ray BEAMS has focused on the 'V-S1', a modern update of the 'V Series', a masterpiece of soccer cleats that took the world of soccer by storm in the 2000s.
As the inspiration for this item, taking advantage of the fact that it is a World Cup year, we used "soccer" as a keyword and delved into the history of shoes that were inspired by soccer shoes, selecting the 'V-S1' from among the many archives. In terms of design, we combined carefully selected materials from PUMA 's vast lineup of materials and adopted black as the base color, which is easy for anyone to wear. Furthermore, by adding edgy silver to the sole, we gave this high-tech model a modern and stylish impression.

Furthermore, as a special detail unique to Special order, the iconic "Puma Cat" logo uses a vibrant pink inspired by Ray BEAMS, adding a feminine playfulness to the cool aesthetic.

In addition, the popular "ARCHI VE MINI GRIP BAG," which matches the coloring of the "V-S1," is also available in a new blue jewel color.

This special item, which fuses historical technology from the 2000s with modern fashion sensibilities, will be available from June 12th, 2026 (Friday) at Ray BEAMS stores nationwide and the official online shop.

PUMA × Ray BEAMS

PUMA × Ray BEAMS / V-S1

PUMA × Ray BEAMS / ARCHI VE MINI GRIP BAG

Special Topics

Custom Events

At "BEAMS WOMEN Harajuku" and "Ray BEAMS Shinjuku," we will be holding a custom event where customers who purchase items from this collaboration can create original charms that can also be attached to bags. Why not create your own special item by freely combining your favorite charms?

*Custom image

Implementation period
June 12th (Friday), June 13th (Saturday), June 14th (Sunday), 2026
Target audience
Customers who purchased the PUMA × Ray BEAMS 50th Anniversary Collaboration items

*Due to limited quantities, this offer will end once supplies run out. Thank you for your understanding.

Pre-order bonus

Customers who make a reservation at "BEAMS WOMEN Harajuku" or "Ray BEAMS Shinjuku" will receive a free PUMA original necklace charm.

*The item will be handed over to you when you pick up your reserved item after it arrives in stock.
*Due to limited quantities, this offer will end once supplies run out. Thank you for your understanding.

Implementation period
June 12th (Friday) - June 21st (Sunday), 2026

Pre-orders are also being accepted at BEAMS ONLINE SHOP.

*Reservations made through the "BEAMS ONLINE SHOP" are not eligible for the special offer.
*Pre-orders will be accepted at the "BEAMS ONLINE SHOP" from June 12th (Friday).

release date
Friday, June 12, 2026
Expanding stores
Ray BEAMS stores nationwide
BEAMS ONLINE SHOP

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