Established in 1984 as BEAMS first women's label. Based on the concept of ``The Way of Chic,'' which has the meaning of ``a chic way of life,'' ``stylish outfit,'' and ``stylish way of living,'' we propose items that allow you to enjoy coordinating seasonal and standard items with free thinking. doing. We hope to be a label that helps many women find a "Chic" way of living, dressing, and living through items that make them feel happy.