Pink Ribbon Campaign to promote understanding and breast awareness about breast cancer
2023.09.29
BEAMS will be holding a pink ribbon campaign to promote understanding and breast awareness about breast cancer from October 1st (Sunday) to October 31st (Tuesday), 2023.
It is said that one in nine women in Japan will develop breast cancer during their lifetime (*1), and the number of cases increases from the late 30s onwards, and it is most often detected in women over 40, who are in their prime working age. (*2) There are rare cases in men as well. (*3)
This year, with the slogan "HUG YOURSELF," self-check guides will be posted in the fitting rooms of 134 domestic stores (with some exceptions), and from Friday the 13th, the domestic body care brand "Anteem Organic" will be available. We will be distributing breast cream. (Ends as soon as it runs out)
In addition, we want to spread the message of the Pink Ribbon campaign not only to women but also to men, so we created the campaign visuals and self-check guide illustrations for collaborative products with BEAMS T and BEAMS TOKYO CULTUART by BEAMS. It was newly drawn by Hikaru Ichijo, a popular artist who is currently holding a solo exhibition at TOKYO CULTUART by BEAMS.
BEAMS will continue the Pink Ribbon Campaign for our customers, staff, their families, and loved ones. BEAMS aims to convey understanding about breast cancer and the importance of breast awareness to as many customers as possible, and supports people living with breast cancer.
*1: Reference source: Cancer Research Foundation “Cancer Statistics 2023”
Click here for PDF
*2: Reference source: Tokyo Metropolitan Government Health and Medical Care Bureau website “TOKYO Women’s Health Club”
Click here for the site
*3: Reference source: National Cancer Center Rare Cancer Center Male Breast Cancer
Click here for the site
Self-check guide
Give away bust care cream
As a new initiative, a self-check guide will be available at participating stores (* 1) will be distributed. (*2) My hope is that touching your own breasts will become even a little more comfortable, and that it will become a daily habit.
Please note that ``Breast Care Cream'' is not sold at BEAMS. You can purchase it at the fem care select shop WOMB LABO and online shop.
*1: Stores that do not carry women's products are not eligible.
*2: Cream will be distributed in limited quantities and will end as soon as it runs out.
WOMB LABO
A femme care select shop that offers everything from inner care to body care, water-absorbing shorts, and pleasure items to help with a variety of women's ailments.
At the Daikanyama store, where you can actually see for yourself, we have items from the delicate zone and parts care brand ``Anteem Organic'' developed by plant therapist Atsuko Morita, as well as herbal steaming blended just for this store and customer concerns. We also offer original blended herbal teas to match.
Instagram
2023 Pink Ribbon Campaign Special Page (scheduled to be released on October 6, 2023)
The Pink Ribbon Campaign special page on BEAMS OFFICIAL WEBSITE scheduled to be released on Friday, October 6th will feature the slogan "HUG YOURSELF," and will spread the correct knowledge about breast cancer so that you can take care of yourself and be close to your loved ones at the same time. Masu.
This time, marking the 7th year of the campaign, we have thought about not only the breast awareness initiatives we are undertaking, but also the support we receive from our families, partners, close friends, etc. During the cross-talk, which included employees who have experienced breast cancer, the discussion extended to styling suggestions to address concerns about hair and body shape during treatment.
Click here for the special feature page (scheduled to be released on October 6th)