Ray BEAMS started as BEAMS' first women's collection in 1984. Its concept "The Way of Chic" encompasses diverse meanings such as "chic way of life", "chic styling" and "chic living". You can try out and enjoy free ideas by coordinating the latest trends with standard styles. The items will bring along happy feelings when you wear them and we aspire to be a label that is loved by all women through such items.